The bottom line is that I can tell you from experience, you will have much more success with your keyword research results if you target long tail keywords. However, I also have started to rank on either page 1 or page 2 of Google for the term “online business” (a head term I wasn't directly targeting): In other words, more people in aggregate search for long tail keywords than they do for head terms.įinally, if you have a truly optimized page, you can start by ranking for long tail search keywords, but over time you might ALSO rank for the head term.įor example, I am targeting the longtail keyword of “best online business to start.” As you can see from the screenshot below, I currently rank near the top of Google for that phrase: For simplicity sake, we can refer to “head” terms as those higher monthly search volume and typically more competitive keywords.Ī long tail keyword is one that typically has lower search volume but is also much easier to rank for. Throughout this guide you are going to hear me refer to “long tail keywords” and “head” search terms. Niche keyword research helps in the the exact same way that doing market research helps any business in the world. This type of in depth look at keywords also helps you better understand your audience and find relevant keywords for topics your audience wants to know.
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This will dramatically improve your odds of getting that coveted that sweet free traffic from ranking high in the Google SERPs. So that when you write content, you'll eventually rank at the top of the organic search results. Sure, there is no guarantee, but your odds of getting traffic are SIGNIFICANTLY better.Ĭonducting niche keyword research will help you find keyword ideas and specific keywords with the most potential. You are much more likely to have your dart hit the target and stay there. Some of your content might “stick,” but odds are that most of it is just going to fall to the ground and eventually swept into the trash.īut, if you focus your content based on keyword research, it's more like throwing a dart at a target. If you write about whatever topic you feel like writing that day, it's kinda like throwing a bunch of spaghetti at the wall. Think of keyword research like throwing wet spaghetti at a target vs. Your Thoughts What Is Keyword Research And Why Does It Matter?.Keywords I Would Not Consider Targeting.Step #5: Analyze the First Page of Google for Your Keyword.Step #4: Use Keyword Modifiers to Find Low Competition Keywords.Step #2: Use Seed Keywords To Find Related Keywords.What Is Keyword Research And Why Does It Matter?.